Laptop on a wooden stool displaying a website for Justine Paeschen, a psychologist and hypnotherapist, with a welcoming message and a photo of Justine

The Tree: 5-Page Website Package

A solid online presence for your coaching services 

Investment: $2,500
Design Time: 4 Weeks

Booking for September 2025

⟡

Booking for September 2025 ⟡

The Tree package is designed for life coaches who want a website that gives them: 

A SOLID INTRODUCTION

Launch a comprehensive website that shows your expertise across multiple pages.

A PROFESSIONAL LOOK

Create a professional first impression with a remarkable website that reflects your coaching business.

A place to Share know-how

Share your wealth of knowledge and resources so that they are easily accessible to your clients.

A woman (Catherine) writing in a notebook at a cafe, seen through a window with reflections of buildings and string lights outside.

What’s Included

CUSTOM SQUARESPACE DESIGN

  • 1-hour strategy call: Together we’ll clarify everything from your website goals to aesthetic style so that we can achieve your vision

  • 5-page website design that includes:

    ⟡ Page 1: Home (Intro) 

    ⟡ Page 2: About You

    ⟡ Page 3: Services (Service Packages, Testimonials, FAQs)

    ⟡ Page 4: Contact (Contact Form + Booking Calendar)

    ⟡ Page 5: Blog or Resources Hub

  • Bonus page: 404 Error page that matches your brand!

  • 2 rounds of feedback: 

    ⟡ Round 1: Design direction feedback

    ⟡ Round 2: Website design feedback

ORGANIZED PROCESS

  • Client portal: You will have access to your own client portal so that we can stay organized every step of the way.

  • Content guides: Prompts and writing tips to assist you in writing your website copy.

  • Payment plan: Typically split into 3 payments.

TECHNICAL HELP 

  • Help with connecting other services to your website (like your booking calendar)

  • Mobile-friendly design

  • Basic SEO (So that your website is easy to find on Google)

  • 14-day support period (after completion of your website)

A woman (Catherine) sitting at a wooden table in a cozy cafe, writing in a notebook with a pen. There is a cup of coffee on a saucer and a black container next to her. The background has warm lighting from hanging bulbs and shelves with plants.

What You Provide

Creating a beautiful and professional website requires a bit of pre-work for you. Here’s the basic rundown of what you will need to provide: 

  • You will need to provide your logo, brand colors, typography and any other brand assets you want to use.

    If you don’t know where to start, I’m happy to help. See my À la carte branding add-on below.

    Additionally, I can recommend a professional brand designer. 

  • Consider a professional photoshoot with pictures that match your branding. 

  • I’ll give you content guides to help you write your website copy.

    For more helpful resources regarding writing your website copy, see À la carte copywriting add-on below.

    Additionally, I’m happy to recommend a professional copywriter. 

  • You’ll need to provide all the legal documents for your website (Privacy Policy, Terms and Conditions, etc). There are tips in your client portal where you can find these.

  • If you want help connecting your booking calendar, email marketing service, or payment gate to your website, you will need to set up your own accounts with each service before the design start date. 

HOW IT WORKS

We’ll create your website from start to finish in 5 phases: 

Take the first step toward your beautiful coaching website by scheduling your free discovery call. 

Person (Catherine) writing in a notebook at a wooden table with a laptop and a cup, in a cozy room.

Service Add-ons

(À la carte)

ADDITIONAL PAGES

If you need to add more pages, let me know on the discovery call or email me and I can give you an exact quote. Estimate: $200-400/page.

SALES PAGE DESIGN

If you need a sales page, let me know on the discovery call or email me and I can give you an exact quote. Estimate: $500-1000.

BRANDING

If you need help with a typographical logo, colors, and typography and don’t plan to hire a professional brand designer, let me know on the discovery call or email me and I can give you an exact quote. Estimate: $500-700.

COPYWRITING HELP

If you need more copywriting help than the included copy guides, let’s talk! I’m happy to hop on a Copy Strategy call, review what you have, or write the whole thing for you. Let me know on the discovery call or email me and I can give you an exact quote. Estimate: $300-500/page.

SUPPORT CALL

Need extra technical or web design support? Fill out the support request form and I’ll send you a quote. (Access to the support request form is only available for clients at the moment).

More Details

  • The total cost of the package is typically paid in 3 payments (unless we agree otherwise):  

    Payment 1: 30% of the total cost is paid as a non-refundable booking fee when signing the contract during Phase 1: Discovery & Book. This will officially complete the booking process for your website package.

    Payment 2: 30% of the total cost is due before the Strategy call during Phase 3: Website Design.

    Payment 3: 40% of the total cost is due before the Launch & Learn call on the last day of Phase 3: Website Design (usually by Thursday of that week). I’ll transfer the website ownership to you after this last payment. 

    Why the booking fee is non-refundable:

    1. It helps you be more invested in finishing the website! 

    2. Also, I only work with one client at a time and am reserving those 3 weeks to design your website and yours only! This 1:1 service means that if you need to cancel the whole project, I’m not guaranteed that I’ll be able to fill that loss with another client. Even though I’m a flexible person, this is a financial loss not just for my business but for my family. So to be fair to both parties, the booking fee is low and only covers a small bit of my loss. 

  • Website-related subscriptions you need to purchase:  

    • Website hosting - Squarespace Business subscription (approximately $23/month - on the annual plan). 

    • Domain name - Free custom domain for the first year with Squarespace!* After that it’s approximately $14-20/year. (*For eligible “top-level domains”) 

    Project-related costs you may need to buy: 

    • Branding (logo, colors, type)

    • Copy (You can write the text yourself or hire a professional copywriter)

    • Brand photoshoot 

    3rd party subscription you may consider buying: 

    • Booking system

    • Email marketing provider

    • Payment gate (like Stripe or Paypal)

    • CRM system

  • I include basic SEO (Search Engine Optimization) in every website package so that your clients can find you more easily on Google. This basic SEO includes things like:

    • Adding site titles, SEO titles, site descriptions, page descriptions, and business info (if relevant)

    • Checking site security

    • Optimizing and renaming images

    • Adding alt text

    • Optimizing URL slugs

    • Custom 404 page setup

    • Creating a mobile-friendly design

  • Your support period starts after the Launch & Learn call (usually the last day of Phase 3: Website Design). The support period includes:

    • 14 days of email support (I’ll respond within 48 hours) 

    • 1x 30-minute support call, if needed.

    After the support period has ended, feel free to fill out a support request form and I’ll send you a quote.

    • My personal favorite: it’s easy to add online courses & memberships!

    • It’s easy to use and update

    • Built-in security

    • Desktop & mobile-friendly

Questions? 

I would love to help! Feel free to write me here.

I’ll get back to you in 3-5 business days.

Ready for a remarkable website that nurtures trust with your clients?